One Red System
3-color palette · hex codes and a ready-to-copy AI image prompt
- Signature Red
- #F40009
- Warm White
- #FBF7F2
- Deep Cola
- #2A1113
A single high-chroma red only holds an identity together if everything around it refuses to compete, which is why the other two tones here are a warm off-white and a red-shifted near-black rather than neutral grey. The dark carries the red's own hue, so shadows stay in family instead of going muddy. Prompted by Coca-Cola consolidating its global identity into one visual system, announced July 20.
Coca-Cola global visual identity system, July 20 2026
AI image prompt
Hex codes are baked into the prompt. For Midjourney, attach the square reference image below first — palettes hold far better with a visual reference.
close crop of a chilled glass bottle against a #FBF7F2 warm white studio sweep, #F40009 red label catching the light, #2A1113 deep shadow pooling beneath, single softbox, condensation detail, product photography --ar 4:5
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