Ribbon Red & Zero Black
3-color palette · hex codes and a ready-to-copy AI image prompt
- Ribbon Red
- #E4002B
- Chilled White
- #F6F3EE
- Zero Black
- #111111
A red at full chroma reads loudest when it is held between a near-white and a true black, because the neutrals carry the entire value range and the red only has to carry hue. Coca-Cola's new global visual identity, rolled out from 20 July by JKR, does exactly this: amplified red and white, with a black Dynamic Ribbon reserved for Zero Sugar.
Coca-Cola global visual identity refresh, JKR · launched 20 Jul 2026
AI image prompt
Hex codes are baked into the prompt. For Midjourney, attach the square reference image below first — palettes hold far better with a visual reference.
Studio still life of a chilled aluminium can on a #F6F3EE seamless backdrop, #E4002B glossy lacquer surface, #111111 cast shadow falling across the sweep, hard directional key light, single specular highlight, minimal product photography, 85mm, high contrast --ar 4:5
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